Call2Action - A New Approach To Business Development

Call2Action will work in partnership with you to devise a marketing plan with clear measurable results. Below is a list of business development packages that Call2Action currently provide:

•	Updating an existing client database – this can also include some basic research
•	Managing the database post seminar/exhibitions – inputting into client CRM system, sending out additional information, confirming contact details etc
•	Sourcing new databases

Exhibitions/Seminars

•	Drive attendees to an exhibition or seminar – sending out an invitation, telemarketing database, identifying those who are interested and sending out reminders
•	Post exhibition or seminar follow-up – calling to identifying hot leads and also identifying why other leads are not interested
•	Distribute leads to sales teams, resellers, partners etc.

Lead Generation

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Targeting selected markets to make sales appointments through telemarketing, e-broadcasts and other sales tools

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Create a database of prospects

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Understand why prospects are not interested

Market Research
This can be used for lead generation (seeing if a client is interested in a product or service), PR and product development through:-

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Creating a survey

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Carrying out a survey on a sample market

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Analysing the results of the survey

Satisfaction Survey

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Account management – what do clients really think about your products/services? What other products/services would your
clients be interested in?

Sales Strategy

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Identifying route to market – can you go direct to the end user or is it beneficial to go through a reseller or distributor?

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Identifying target market and correct contact within the target prospect

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Plan sales/marketing approach to penetrate the market using PR, exhibitions, e-broadcasts or telemarketing